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*Top 3 Buzz Bands by CBC’s George Stroumboulopoulos, CMW 2011

*”Amy Heffernan not only proves to be a major new talent but an artist with a true sense of herself” - CD Insight

For Immediate Release: September 21, 2011; (Toronto, ON, Los Angeles, CA); Alberta-raised Amy Heffernan has never doubted music is what she was born to do.  From the moment she saw the video for the No Doubt’s “Just A Girl,” she declared “That’s it – that’s what I want to do!” Years later, she is living out her childhood dream.

After receiving a 10K20 Grant from Rawlco Radio, Amy began work on her second full-length album, Friggin’ Little Know It All in late 2010 along with her brother Doug Heffernan and writing partner Steve Giles and Cal Curtis. The resulting album features everything from party anthems like “Friggin’ Little Know It All” and “Crap” to upbeat love confessions in songs like “Perfect” and the Boney M cover “Rasputin”. The angsty-rock first single “Ignorant Pig” is already making waves at radio.

Starting out as a drummer and touring North America with Juno-nominated artist Janelle, Amy  then packed her gear, left her oil city home, Fort McMurray, AB, and headed south to Los Angeles.  Amy attended the Musicians Institute’s Recording Artist Program, winning the “Best Project Award.” Amy immersed herself in the music scene of L.A. going to as many clubs to watch as many different acts as she could.  Steering away from the typical singer/songwriter artists, she and went to watch such acts as Lady Gaga, Robyn and Juliet and The Romantiques.

Her first full length album, Being Awesome earned Amy a LA Music Award nomination, a spot on Music Connection Magazine’s Top 100 Unsigned Artists of 2009, and made her a regional winner for “Canadian Radio Star.” Canadian radio responded immediately to the infectious single “Being Awesome” and its follow-up “Ignorant Pig,” building momentum on playlists from coast-to-coast. Amy was invited to play Canadian Music Week again in 2011 where she was dubbed one of the Top 3 Buzz Bands by CBC’s George Stroumboulopoulos.

Amy currently splits her time between Alberta and Los Angeles and has shared the stage with such artists as Everclear, Metric, Dilana, Kim Mitchell, Chilliwack, Trooper and the Road Hammers.  She couldn’t be more excited to return to Toronto for Indie Week October 12-16.

INDIE WEEK SHOWCASES:

Friday, October 14 // Underground Garage // 11.00-11.30pm ** judged showcase

Friday, October 14 // Rivoli // 1.10-1.30am

Saturday, October 15 // The Hideout // 2.00-2.40am

Website: http://www.amyheffy.com/

Indie Week: http://www.indieweek.com/

Media Inquires Contact:nDiane Foy, Director of Public Relations & Social Media, Skylar Entertainment 416-413-9672; diane@skylarentertainment.ca

www.skylarentertainment.ca